Testimonials

“The challenge is to achieve the ultimate Data Quality, as information flows from one end to the other - to be right for the consumer.”

Frédéric Loriaux
Data Quality Manager
Nestlé

“Data inaccuracy has been the silent inhibitor to growth, business visibility and consumer satisfaction in our industry for many years, going virtually undetected in many companies. Inaccurate data increases logistics costs, slows movement of product through the supply chain resulting in missed sales and consumer dissatisfaction at point of purchase. Companies who take this issue seriously and begin to put sustainable frameworks in place to improve their data quality will undoubtedly realize immediate business improvements. Data quality must be added to the list of business fundamentals in the way we operate everyday”

Terry Mochar
Global Business Development Director
Reckitt Benckiser

“At Kraft, good data is so important to us. For example, if we put the number for 'depth' in the 'width' column, the retailer is not going to put our product in the right place, and it won't fit. So we've learned through experience that getting the data right, country by country, is critical to our success.”

Hugh Roberts
President, International Commercial
Kraft Foods 1976-2007