GS1 MobileCom

With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.

Meetings

News

28 June 2010: Global event shows how mobile phones are changing shopping habits
02 Apr 2010: GS1, Metro and Nokia to present at Consumer Goods Forum IT Conference
10 Feb 2010: “Mobile in Retail” White Paper sets stage for in-store innovation
03 Dec 2009: Extended Packaging is a reality for consumers
30 Oct 2009: GS1 Management Board approves GS1 program to develop global standards for Mobile Commerce
16 Sep 2009: Nestlé, Kraft, J&J, Wal-Mart, Metro and Carrefour lead GS1 MobileCom initiative
16 Jul 2009: Global brands and retailers meet to make mobile commerce a reality

Extended Packaging

GS1 MobileCom Group

Roadmap 2009 - 11
Charter (coming soon)
Join the group

Multiple Bar Codes Work Group

Position Paper on Mobile Bar Codes

This position paper gives the presents criteria to decide which bar codes should be used for mobile commerce. The aim of the position paper is to simplify development choices for companies interested in using this technology and to prevent fragmentation in the current market for reading barcodes with cameraphones. Standardisation work is taking place in the Multiple Bar Codes Work Group.

Mobile in Retail White Paper

This White Paper the explores the opportunities for brands and retailers as consumers begin to use mobile phones to plan their shopping and during visits to stores. It details ways in which GS1 standards can support this strong emerging market.

Mobile in Retail: Getting your instore environment ready for mobile
A GS1 Mobile Com White Paper

The retail store – a vision for the future
Explores multiple ways in which the shopping experience can be improved with a mobile component
What’s possible today?
Shows what options are available today and why limitations exist. Suggests which mobile services to prioritise and the impact on retail infrastructure.
How to make it happen
Gives recommendations and next steps for all those stakeholders to get to the future state as soon as possible.

Descargar "Servicios Móviles en Tiendas Minoristas" (en Español)

Mobile Commerce White Paper

This White Paper seeks to demonstrate the reality of mobile commerce for businesses and consumers alike and the need for GS1 to contribute in a neutral way to establish relevant global standards for the benefit of all stakeholders.

GS1 Mobile Commerce: Opportunities and challenges
A GS1 Mobile Com White Paper

Mobile Commerce Overview: why mobile is changing the way business happens
Business Applications: What's possible with GS1 standards and how
Technical Environement: building blocks for mobile commerce

GS1 MobileCom Brochure

This brochure explains why GS1 is active in mobile, how the GS1 MobileCom Community is structured and how businesses can benefit from an approach to mobile services based on open standards.

GS1 Mobile Com Video

This short video gives an introduction to GS1 MobileCom.

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